Volvo is recognized not just for the design and power of its cars, but, mainly, for its concern with car safety, which is not limited just to Volvo drivers and passengers. The company’s top of the line model, the XC90, has a safety system that detects pedestrians and cyclists, alerting the driver and braking the car to avoid collisions, keeping those inside and outside of the car safe. We put posters in Volvo dealerships to promote the car and its incredible new feature.