Let’s face it. NFL players are incredibly good at being professional athletes. But what about playing video games and connecting with fans on Xbox? Total rookies. We brought this insight to life, showcasing why some players are having a tough time relating to fans, even through Xbox Live is the fastest and most reliable gaming community. From there we added some out-of-character humor delivered by some of the league’s biggest stars, a few cameos and a clear value prop.

humor using the players personalities and known traits. Concepted, shot and edited in 2 months.

Each player got their own video to be pushed out by them to their own fanbase to extend reach on Twitter, Facebook and Instagram.

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