MINI SERIES :

The product was a fist sized mini can, one you down in three swigs. So we thought of a mini series, with only 03 mini episodes.

BIG LESSONS :

The Pepsi Mini Series of Moral Virals would play out life lessons with the brand’s trademark witty twist and humour, using different games designed with Pepsi Mini Cans to bring alive the moral of every story.

MINI EPISODES : FEATURING MR.CAN - THE DON OF LITTLE THINGS, DELIVERING LIFE’S BIG LESSONS VIA PEPSI MINI CANS. WATCH THE MOB BOSS TEST FRESH RECRUITS AND TRAIN THE OLD GUARD TO PLAY FOR LOYALTY, HONESTY & QUALITY.

BIG EXECUTIONS : An episodic conflict resolution series to explain three basic character traits in every potential hire by the HR department of the Mob but told in a uniquely refreshing manner through Mr. Can and his honest Right Hand Man Mr. Cornell. The 03 episodes on Honesty, Loyalty & Quality deliver life-lessons with a stack of Pepsi Mini Cans at the heart of every moral story. All 3 episodes are crafted with quirky music and sound design to make the series engaging and shareworthy.

MINI SERIES : Sold Out.

BIG RESULTS: 5 Million+ organic views online via YouTube & Facebook.

72% of viewers completed watching all 3 episodes at the same time. Over 45% were repeat viewers of the content. Featured in hundreds of online news websites, viral blogs and thousands of social shares. The Pepsi Mini Cans were sold out online within a week of the Pepsi Mini Series going live. Total reach is estimated at 10 million+ across the online and mobile audience from India.