Cannes Lions

Perfume

Y&R, Lima / BRITANICO ENGLISH INSTITUTE / 2016

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Overview

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Overview

Description

To demonstrate the power of English we decided to challenge people's senses (smell, touch and taste) by giving them the exact same product to try only with different names, one in English, and the other in its Spanish translation.

Execution

The Power Project took place in twenty different locations interviewing over a thousand non English speakers.

The same format was used to test each sense, people were first exposed to one product and after they tried it, they sampled the one that had the name in English. They were then asked which one they prefered.

Outcome

Nine out of ten people who took the test preferred the product that had the English name.

-Inscriptions to the language school had a dramatic rise of over twenty five per cent.

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