In India people don't socialise with their pets. And many places frown upon pets. At the same time more and more people iun Mumbai are adopting pets. Zoobar in Mumbai is one of the few bars and restaurants that let patrons bring in their pets. The job of these posters was to let people know that they can now bring their pets too. Carrying pets along is slowly becoming a trend in Mumbai. We created a few posters using some bar elements. Each execution adapted the image to show a different breed using simple bar elements such as bar lights and glassware. The design’s simplicity connected well with all dog lovers and they did come again to Zoobar with their pets on their next visit.

Bar glassware like wine glass, martini glass and alcohol bottles create the nose and the mouth of the dog. The hanging bar lights creates the eyes. They have been put together in the most organic way to be true to the nature of the restaurant. To keep it recognizable, dog colors are used. These posters were printed on soft sheen paper which is half way between Gloss and Matt and mounted on 3M – 3mm boards as the client wanted something that’s removable so they could use them at other areas of their restaurant. These were put up on the walls around the best spots people picked.

The design’s simplicity connected well with all dog lovers. Many of the regular customers revisited with their dogs. In a few days after these were put up on their walls, there were conversations around the poster. They also noticed many more people entering the restaurant with their pets.