Cannes Lions

PEUGEOT 206

EURO RSCG MCM, Milan / PEUGEOT / 2003

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Overview

Description

A young Indian runs his old car into a wall. After bashing the bodywork out of shape using every means available, including an elephant, he's not satisfied and starts to hammer away at the details with a certain panache. We think he is destoying his car, but he's "sculpting" it.

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