Cannes Lions

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KOLLE REBBE, Hamburg / AUDI / 2017

MP3 Original Language
MP3 Original Language
MP3 Translation






Today’s cars are less about horsepower and miles per hour, but more about MB/s and connectivity. We want to show, that “Vorsprung durch Technik” is also part of the digital era. And who could speak better for an Audi than an Audi himself. In this case an Audi A4 with MMI touch and read aloud email function. During the ride, the MMI touch – the infotainment system of Audi – reads e-mails out aloud. In our case that’s not any kind of emails, but those annoying ones that end up at everybody’s inbox sooner or later. Well, at least you won’t have to read it yourself.

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