The 307 site offers an original take on the three key values of the Peugeot 307: safety, style and environmental compatibility. Developed as an integral part of the launch campaign, the site enables users to experience the benefits of Peugeot's Electronic Stability Programme (ESP) via a game of Pong (the world's first computer game), or learn more about the 307's particular filter via a pop-up window that gradually soots up. Users can also subscribe to the Peugeot 307 newsletter.