Cannes Lions

PEUGEOT 307

ELEPHANT SEVEN, Hamburg / PEUGEOT / 2002

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The 307 site offers an original take on the three key values of the Peugeot 307: safety, style and environmental compatibility. Developed as an integral part of the launch campaign, the site enables users to experience the benefits of Peugeot's Electronic Stability Programme (ESP) via a game of Pong (the world's first computer game), or learn more about the 307's particular filter via a pop-up window that gradually soots up. Users can also subscribe to the Peugeot 307 newsletter.

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