1. Provide a safe, secure, comfortable and fun place for the Team members and their families to spend time together and view the games.

2. Develop experiences that leverage participating brands as appropriate- seamless and meaningful integration of activations with the primary spaces dedicated to P&G Brand.

3. Express the P&G Brand Purpose meaningfully and enthusiastically for the families visiting the Global home: both US and Global.

4. Through this experience enable positive ER coverage London

Results 45% increase in Facebook fans 76 billion media impressions 70 million views of P&G videos