The Hamburg Philharmonic Orchestra is an ensemble of international standing. In June 2012,

they played the classical piece of music 'Die Moldau/Vltava' by Bedrich Smetana; a piece describing the Czech river of the

same name. The brief was to promote this concert aside from the regular posters.

The solution was a special installation in Hamburg's inner city. The artist Debbie Smyth created, as a live-promotion, a giant tableau, using 1.2 kilometer strings and 5,900 nails on a 16 by 2 meter billboard, which took her five full days. This billboard showed the 'Moldau's' different musical themes in fascinating pictures. The four strings of a (real) violin flow into a romantic landscape, showing all the scenes Smetana was picturing with his music: A hunting scene and a farmer's wedding, nymphes in the moonlight, the river growing into rapids and, finally, the river reaching

the Charles Bridge in Prague.

The Orchestra mostly has its core audience

visiting the concerts, but lacks of new people coming regularly. The challenge was to find a way to attract new visitors

to this concert who would not stop at the regular posters promoting the concert.

The installation received a great response in the media, with stories from (amongst others)

Page Online, W&V, Hamburgs Kreative and Fischer's Archive.