Cannes Lions

PHILIPS WALITA'S JUICER

DDB BRASIL, Sao Paulo / PHILIPS / 2011

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Overview

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Credits

Overview

Description

Promote Philips Walita's Juicer to the target that worried about health eating and fitness.

Execution

The idea of creating a weight-lifting device in the shape of a fruit made us think of handgrips. They had the ideal size for sampling and we could interfere with its steel spring to create new shapes. Initially these shapes were illustrated. Than they were made in 3D and finally produced in steel, just like the real handgrips.

Outcome

Fruitgrips became an object of desire for gym members. We had to postpone the end of the action to attend to all the people interested in experiencing the Fruitgrip and finding out more about the Juicer.

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