Cannes Lions

PHONE

LEO BURNETT BRASIL, Sao Paulo / SAMSUNG / 2011

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The idea was to portray the premise - portability, connectivity and productivity - applied to real life to ensure understanding and identifying with the product’s proposal.To generate interest for the action, 8 celebrities were selected and one day in their routine using the Galaxy Tab was filmed without revealing their identity. These videos were posted daily on a Facebook page, potentiating the engagement and the spread of the message. The tips were scattered in the videos and in moments of using the product. Participation was simple, all they need to do was to pay attention and guess who the personality was. The first correct guess won the Galaxy Tab.

Outcome

In 21 days, there were more than 500.000 page visits and 17.000 guesses generating millions of potential impacts on Facebook. The participants enjoyed themselves while getting to know the Galaxy Tab and a little more about the lives of celebrities. All products available during the action were sold.

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