We put reading and books into context and used locations of books to sell them.

We created a free WIFI spot system in Budapest that worked like an invisible library, where people could read a chapter which is taking place in that exact location. If they liked the book they could register right on the spot in order to get the whole book.

25% of the people who started to read on the spot registered for the service (business sales are confidential). But more importantly we've showed city dwellers a new, contemporary way to read and buy literature.