During the pre-launch stage, the various car-parkers spread all over Lisbon conveyed 'this is where' pointing everywhere, and thus helped to disseminate the Anyone, Anywhere concept.

200 car-parkers in character.6,650 visitors enter the site in seven days.3,300 enrolments in www.n-gage.com (fourth place in the World Ranking).73% of brand recognition amongst the target 15 to 25 year olds (leader in the World Ranking).