In China, children as young as 4 are already cramming; a practice that holds back their creativity. How do we open their minds and spark their imagination?

The project was launched in a famous Shanghai kindergarten on December 2016. For Picture Book without Pictures, we prepared a wide range of themes from nature (leaf, pond) to emotions (beautiful, cool). We then encouraged children to shoot each theme in their way.

While designing the book, we applied 3 rules:

1: Simple and tangible design for children to easily use the book without explanation.

2: User-friendly design for students to complete without needing any extra stationary.

3: Tough and well-built that prevents damage to the book, even when the child brings it outside.