Cannes Lions

PICTURE BOOK WITHOUT PICTURES

BEIJING DENTSU ADVERTISING, Beijing / FUJI FILM / 2017

Presentation Image
Supporting Images
Scale Drawing

Overview

Entries

Credits

Overview

Description

Together with Instax, we developed the Picture Book Without Pictures. It’s a regular picture book filled with themes, but empty of pictures. Students are then tasked to use their imagination to complete it with photos captured with Instax, to create their very own one-of-a-kind picture book.

Execution

It’s a regular picture book filled with themes, but empty of pictures.

Students are then tasked to use their imagination to complete it with photos captured with Instax, to create their very own one-of-a-kind picture book.

This book has already been introduced to one of the most famous kindergarten in Shanghai.

Outcome

-We had turned Instax into an educational tool, and shifted our focus to capture the hearts of future generation photographers.

-Students couldn't want to show their own picture book with others.

-We also received numerous positive responses from teachers and parents that were surprised how different their child saw the world.

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