Placelists launched as a responsive browser site, Spotify application and standalone iPhone application. By leveraging the Facebook and Spotify platforms, social amplification of user actions is built into the app, making it social at the core. Spotify powering the music experience and providing access to millions of songs married with Coca-Cola’s scale and reach made Placelists a reality. By also working closely with Facebook, we leveraged the power of their 1.1 Billion connections around the world, Facebook places, Facebook stories and the power of the Open Graph in the most effective ways.

From the beaches of Rio to Echo Park in L.A., 150,000+ music fans tuned in to over 20,000 Placelists, building brand love and strengthening the connection between Coca-Cola, teens and music. Teens discovered new music, inspired by places around the world. They shared songs they love, building collaborative, real-time playlists. Primary actions within the app (tuning in, adding songs, voting) generated Facebook stories and users shared their Placelists, inviting friends to join. Local markets used Placelists to promote Coke-sponsored artists and local music events, and the Placelists platform serves as a destination for social content and on-pack marketing.