Cannes Lions
Y&R MEXICO, Mexico City / SAVE THE CHILDREN / 2017
Awards:
Overview
Entries
Credits
Description
People arrive at their first date with a love interest that they met online, but they date doesn't really look like their profile's picture.
Execution
The video case was published on April 28 and is still ongoing.
We use Youtube to spread the video with Save the children's collaboration.
Outcome
This work was launched on April 28, coinciding with the Children's Day.
That's why there aren't results yet.
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