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The Gamer Masterpiece experience, which scaled from mobile to TV, started when PlayStation and world-renowned painter Andreas Englund reimagined three classic masterpieces: “Washington Crossing the Delaware,” “Fury of Achilles,” and “Liberty Leading The People.” Using image processing, face recognition, and custom-coded painterly effects, people seamlessly integrated themselves in as the hero leading their favorite PlayStation characters into battle. With 70 interchangeable hand-painted characters and backgrounds to choose from, there were over 750,000 possible unique Gamer Masterpieces. After creating their paintings, people campaigned for votes all over the web. Finally, the top-voted submissions were painted and sent to the winners.

From the 52,561 user-generated masterpieces submitted, the top 40 received their hand-painted masterpieces in the mail. Joey Chiu, the man with the top-voted Gamer Masterpiece, saw his painting brought to life in digital banners, in a massive mural at E3 - the largest gaming conference in the world, and in his very own PlayStation commercial. With the campaign garnering over 100 million media impressions, PlayStation was well on its way to shattering the records with over 18 million units sold, making PS4 the most successful gaming console of all time.