Cannes Lions
BMF, Sydney / SONY / 2008
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The PlayStation Games Universe was created to allow visitors to immerse themselves in an exploratory world that showcases the latest software available on the PlayStation3 console, whilst giving a sense of scale and heritage to the gaming platform as a whole.
The destination was designed to fit seamlessly with the PS3 brand proposition – Entertainment Like You’ve Never Seen Before – and gave visitors the ability of exploring each of the games and in turn the vast amount of content on the site (over 3500 pieces of content).
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