Cannes Lions

PLAYSTATION2 / RATCHET & CLANK

TBWA\GERMANY, Berlin / SONY / 2003

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We developed an interstitial to bring the PlayStation2 Ratchet & Clank game to life to young Internet users and gaming enthusiasts. Although expressed in a seemingly cute, harmless and naive way, it clearly demonstrates what the game is ultimately all about: the absolute chaos and total destruction of the universe with an arsenal of mega-cool weapons. Ratchet & Clank simply destroy and eliminate everything in their path. The interstitial was published as part of a product launch campaign on many sites, incl. www.1giga.de, www.krawall.de, www.gamigo.de, www.opm-net.de, www.mtv.de.

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