Cannes Lions

THE NETHERLANDS SALUTES ANDRÉ KUIPERS

CHEIL BENELUX, Amsterdam / SAMSUNG / 2013

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Case Film
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Overview

Entries

Credits

Overview

Execution

We took advantage of the popularity of André Kuipers in the Netherlands. It seemed to be the perfect match; besides having the name Galaxy in the product name, the Galaxy Note has functionalities that make sharing your life on social media very easy. By honouring Kuipers in a unique way, we embraced him and his followers. This automatically led to PR.

Outcome

More than 36.000 unique portraits of fans were created. The campaign was widely picked up by the media (TV, Print, Radio and Online), resulting in €320,000 PR value and significantly raised awareness of the Samsung Galaxy Note. The amount of Facebook fans increased by 30% and Samsung Mobile became the 4th most liked brand on Facebook in the Netherlands.

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