Cannes Lions
PLAYSTATION3 LITTLEBIGPLANET
TBWA\GERMANY GROUP, Berlin / SONY / 2009
Overview
Entries
Credits
Overview
Execution
A special Christmas Greeting Level was developed and built based on the Playstation gaming highlight LittleBigPlanet, and then placed online.
Outcome
Of the 3,000 persons who received the playable Christmas greeting, 910 finished it completely and awarded it with 4 of 5 stars. Amongst all the other 100,000 levels, this is a real top-rating.
Similar Campaigns
12 items
