Cannes Lions
BLOC MEDIA, London / SONY / 2005
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Description
DESKTOP Breakout was created to provide PlayStation.com users with fun, entertaining content; a reward for visiting the site.To promote the PlayStation brand values (original, clever, exciting, surprising, competitive, irreverent) as well as the 'Fun, Anyone?' message (anyone up for some fun? Everyone is invited, it's not exclusive!).We wanted the users to start considering PlayStation.com as a place to go for fun content, when they've got 5 minutes to spare, or are searching for fun online content.
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