Cannes Lions

PLAYSTATION.COM

BLOC MEDIA, London / SONY / 2005

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

DESKTOP Breakout was created to provide PlayStation.com users with fun, entertaining content; a reward for visiting the site.To promote the PlayStation brand values (original, clever, exciting, surprising, competitive, irreverent) as well as the 'Fun, Anyone?' message (anyone up for some fun? Everyone is invited, it's not exclusive!).We wanted the users to start considering PlayStation.com as a place to go for fun content, when they've got 5 minutes to spare, or are searching for fun online content.

Similar Campaigns

12 items

Year in Review 2016

STINK, London

Year in Review 2016

2017, FACEBOOK

(opens in a new tab)