Cannes Lions

MARY McCARTNEY EXHIBITION

LOWE LONDON, London / OLYMPUS / 2005

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Overview

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Overview

Description

Prospective guests were sent a classic music box. When the box was opened, the music played and the ballet dancer revolved. Only this time she wasn’t pirouetting gracefully, she was shaving her legs.

Outcome

Lots of people came to the exhibition! The client was really pleased with the idea, as was Mary who felt it was a perfect reflection of the tone she wanted her images to portray. We had a lot of positive feedback from invitees who said it was great to receive such an unusual invitation - it made the event feel very special.

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