Cannes Lions

PLUMBING & DRAINS CARE

OGILVY & MATHER LONDON, London / BRITISH GAS / 2009

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Overview

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Credits

Overview

Execution

We targeted both cells with a message that highlighted how their existing Home Insurance policy would leave them exposed to a considerable financial risk and significant hassle if they were to experience problems with their plumbing and their drains.Our incentive for the ‘low propensity’ group was a three month free trial, after which customers would switch to a low £3.99 per month payment. For both groups we pulled out all the various benefits in a highlighted box to further convey what good value the policy was.

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