Tippex, European leader in correction products, wanted to promote its whiteout pocket mouse during the back to school period, online.Buzzman created an interactive campaign drawing viewers into a choose-your-own-story-style video journey. The effort broke down the boundaries of Youtube for the first time, utilizing the whole screen to exemplify the use of its white-out product.It started with a video called "a hunter shoots a bear" on Youtube featuring a hunter camped out in the woods and suddenly facing a bear. At the end of the video the viewer decides whether the hunter should or shouldn't shoot the bear.

Whatever the choice is, the hunter grabs the Tipp-Ex Pocket Mouse from the banner next to the video, whites out the word 'shoots' and for the first time ever on Youtube, invites viewers to choose the end of the story by writing their own verbs directly in the title of the video.42 alternative scenes were shot; anything you write gets a video response. The possibilities are infinite.

The results to date:- 46 million views- Shares, likes and comments on Facebook = +1M- Tweets = 220,000- 60 ,00 online articles- International TV coverage

An interactive YouTube rich media campaign. The tippexperience starts with a YouTube video. A hunter suddenly faces a bear in the woods. Should he shoot? Viewers must decide. Whatever the choice is, the hunter reaches out of the YouTube video and grabs the Tipp-Ex Pocket Mouse from the banner on the side. He whites out the word « shoots » and for the first time ever on YouTube, invites viewers to choose the end of the story by writing their own verbs directly in the title.Anything you type gets a video response, you get to write and rewrite and the possibilities are infinite. You can try as many verbs as you want.

In 100 days: - The Tippex Youtube channel received more than 35,5 million views.- Average brand exposure was 5 minutes.- The hunter and the bear went global and hit 217 countries around the world.- The ad was share 380,000 times on social media with a virality rate of 500%The results to date:- 46 million views- Shares, likes and comments on Facebook : +1M- Tweets : 220,000- 60,000 online articles- International TV coverage Earned media: - 3.2 million euros (2 superbowl spots)- Tipp-ex sales : +30% vs 2009 between - 1st September and 15th October 2010 (Europe/volumes)- On the European market, the purchasing intention has doubled between before and during the campaign.