Cannes Lions
SHAVERS
PUBLICITAS PUBLICIS S&S, Guayaquil / BIC / 2012
Overview
Entries
Credits
Overview
Description
Recruiting a new generation of young people just beginning to shave.
Execution
With several works of 3D and photoshop we can bring to life some hary surnames.
Outcome
Bic shavers increse they image in 17% in the target top of mind.
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12 items
