Cannes Lions

SHAVERS

PUBLICITAS PUBLICIS S&S, Guayaquil / BIC / 2012

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Overview

Entries

Credits

OVERVIEW

Description

Recruiting a new generation of young people just beginning to shave.

Execution

With several works of 3D and photoshop we can bring to life some hary surnames.

Outcome

Bic shavers increse they image in 17% in the target top of mind.

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