Our idea was to create a support kit for the Pokemon hunters. The kit would have everything a Pokemon hunter needs to survive under the heat: sunscreen, water, an anti-blister pack, spritzing spray, food, and most importantly, an external phone battery.

On the 21st of July, we sent our hunter’s kit to 20 top influencers in Paris. The next day, we gave away 150 kits outside a Monoprix in Paris. Two days after that event, each of our 20 influencers received 5 kits to give away to their fan base, prolonging the buzz.

Between 1000 and 2000 people at the event.

19, 974 mentions on social media, 94% positive or neutral.

#pokemonop the French trending topic on day of event.

potential Twitter audience of 21million+

78 articles in French press about the operation.