When the German company FESTOOL wanted to introduce their professional tools to the private market, they developed an interactive campaign: It showed how quickly and efficiently their products get the job done. In this banner, the visitor gets to take control of a FESTOOL polisher and is allowed to sand away all the content on the website, until nothing but a clean white space remains.

Thus, the premium quality of the FESTOOL tools is communicated in a refreshing way. To increase the playful resonance with male identity, the banners ran in sports sections of online media.