Cannes Lions

PORSCHE

MIESCHKE HOFMANN UND PARTNER, Freiberg / PORSCHE / 2003

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The target of the Porsche Car Configurator is to visualise all constructionable individual equipment options that are on stock, to increase the turnover of these high-oriced options and options packages.Furthermore the Porsche Car Configurator has to give transparency of the whole sales-process. After having a look on the serial equipment - enriched with high-quality 2D picture material - the individual equipment can be configured in an exterior and an interior view. You can combine all existing options like you want. After finishing the configuration, you can order an individual financing or leasing offer or can print your configuration in different ways as pdf-files in a well-formatted way.The compare models section makes it possible, to compare the technical data of equipment, model data and prices for the whole Porsche model family (Boxster, 911, Cayenne).A detailed "Help" functionality with specific picture material promotes the user-friendly navigation of the configurator.

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