For the past 50 years, Porsche has built a global brand image synonymous with motor racing. Yet inside China, sports car enthusiasm is new and has barely left the starting gate. Why?

Due to China’s stringent rules and regulations, securing permits for ‘special’ outdoor installations is extraordinarily rare and difficult, making “Born On The Racetrack” that much more impactful. In fact, half the battle of making “Born On The Racetrack”—with its various dynamic elements, including two full-sized car replicas suspended several meters in the air to a banked/curved surface—was educating and convincing authorities on Porsche’s pedigree as a global premium brand; a brand worthy of the exclusive location and a brand which by association would enhance the worldwide reputation of Pudong International Airport. Authorities came to recognize Porsche’s brand value and ultimately approved the project.