Cannes Lions
IMPACT BBDO, Beirut / LIBANPOST / 2007
Overview
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Credits
Outcome
This holiday season mailer was a great success, getting kudos from all sides. From the recipient’s point of view, they were extremely impressed with the gift, making their appreciation clearly known to the client. In addition, many of the recipients have proudly exhibited their boxes inside their offices. From the client’s perspective, they were very satisfied with the mailer itself as well as the effect it had, sending the agency a letter of congratulations and thanks.
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