Cannes Lions

POWER 5 CHIP

OGILVY & MATHER ADVERTISING, Bangalore / IBM / 2006

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Overview

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Overview

Outcome

Unaided recall for POWER-5 among the trade and potential buyers shot up tremendously, – despite the chip having never been advertised in India before. The DM campaign generated recognition for POWER-5 as a product of IBM and was successful in relating the achievements of the past century to the chip. Enquiries for pSeries servers, which are powered by POWER-5, increased by a substantial margin.

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