Cannes Lions

PREJUDICE & VIOLENCE AWARENESS

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AFROREGGAE / 2011

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Overview

Description

In Brazil, lyrics of pop songs are frequently altered in illegal recordings, assuming a violent, sexual or prejudicial connotation.

In this spot, the traditional children’s song “Ten Little Indians” receives a totally inconvenient new meaning, serving as an alert to distortion of values that has been happening for a long time.

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