For the magazine's special Carnival edition we decided to let adults be children again and play 'Spot the difference'. We made two magazine covers. The first one we did not touch. The second one printed on the following page had 10 differences.

Readers opening the magazine to the second page were immediately prompted to spot the differences: 'Like to compare?

Spot the 10 differences between the two covers.

www.Zap.co.il – price comparison'To add to the fun; we created 4 different executions for the magazine's Carnival edition: 'Princess', 'Clown', 'Parade' and 'Pierot'.

250,000 copies were distributed.