Cannes Lions
DAVID, Madrid / BURGER KING / 2021
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Madrid’s PRIDE the biggest LGBTQ+ celebration in Europe was cancelled due to Covid-19, forcing the community to rally at home and leaving the streets colorless and empty. However, Burger King riders were still delivering. That's why, to keep the parade alive, we turned our bikes into parade floats. Every time people order food, we deliver a parade. A parade that deliver more than 50.000 orders and toured more than 140.000km than the original one.
This 2020, pride is on you, the parade is on us.
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