We created a unique promotion to let people resurrect the old Whopper they have eaten in the past by creating the Zombie Whopper: if you come to a Burger King restaurant with an old receipt proving you've eaten a Whopper, we will rise it from the dead (meaning: you'll get a free Whopper).

Some days before Halloween, we announced to people that they better had to keep their receipt and to look for old ones if they wanted to have a chance to try the new Zombie Whopper. Then for the day of Halloween, we asked them to go to our restaurants to receive their Zombie Whopper (actually a classic one).

68 media apparitions

The promotion reached 2 millions people

13 millions contacts reached in France

2 times more visits on the day of Halloween 2017 than during Halloween 2016