We made a print ad so dumb that it went viral.

Here's what happened:

1. A print ad appeared in a local Danish newspaper.

2. A picture of the print ad was taken & blogged.

3. It instantly went viral.

Facebook shared massively. Twitter talked massively. Thousands of people commented. Within 24 hours over 2 million people viewed the picture of the ad. Which is at about 25 times the original reach of the print ad. And we're still counting. Proving that social & digital is an opportunity for print. Not a theat. Kind of.