Cannes Lions
EL TAIER DDB CENTRO, Guatemala City / GLAD / 2016
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By culture people use to separate food in the refrigerator to avoid flavors and odors mixing, specially women. They try to be more organized in this aspect by using Glad bags to separate food so it doesn't get mixed.
That is why we've been very illustrative to tell in a funny way the story of two food kinds that can never be together.
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