Cannes Lions
JOINT EDITORIAL, Portland / PROCTER & GAMBLE / 2011
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Description
We reverse-chronicle the journey of Special Olympics athlete Molly Hincka, as told through her mother, Kerry’s, emotional voiceover. It begins with footage and photos of Molly from present day, and goes back in time, finally ending on a moment between Molly and Kerry shortly after she was first born.
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