Cannes Lions

PROCTER & GAMBLE

JOINT EDITORIAL, Portland / PROCTER & GAMBLE / 2011

Overview

Entries

Credits

Overview

Description

We reverse-chronicle the journey of Special Olympics athlete Molly Hincka, as told through her mother, Kerry’s, emotional voiceover. It begins with footage and photos of Molly from present day, and goes back in time, finally ending on a moment between Molly and Kerry shortly after she was first born.

Similar Campaigns

12 items

I like my age

CHEIL NORDIC, Kista

I like my age

2018, NIVEA

(opens in a new tab)