Cannes Lions

Prom

DROGA5, PART OF ACCENTURE SONG, London / AMAZON / 2022

Film
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In Prom we see a young man in a tuxedo enter a classic 1950s Prom. As the couple dance under the lights we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to the same song at home, just like they did at their Prom all those years ago.

As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again.

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