Animated pages become items and scenes that relate to the voiceover in this Kindle Voyage commercial.

The new Kindle Voyage is made for passionate readers who have until now chosen the printed word over devices. The Kindle Voyage’s screen is incredibly paper-like. Plus, the screen automatically adjusts in any light, and readers can turn the page by simply pressing the screens border with their thumb. So the reader can get even more lost in their book.

During the exploratory phase, the studio produced tests for Amazon to define how the storybook-inspired world would look, move, and feel. Through extensive concept development with a team of designers and CG artists, built a distinctive "tactile textual" visual language with an almost hyper-real handcrafted approach ­using techniques ranging from paper cut to paper construction. The team animated swiftly moving storybook pages that effortlessly collect and withdraw from one form to another to produce an array of scenes that represented the Voyage¹s key features ­like a light bulb, for instance, to highlight the its increased readability during the day and night. From calendars to lavish libraries, to origami bird characters that form from the pages of a book and fly away to personify the pressure sensitive page turn feature with a touch of a button ­ always with an eye toward infusing objects with depth and dimensionality for a much more cinematic experience.