Cannes Lions

PROMOTING SEATBELT USE

CONTRACT INDIA, Mumbai / MUMBAI POLICE / 2008

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It was proving to be difficult, to convince people to wear their seatbelts while driving. Hence we decided to air our message on radio as people in their cars would inevitably listen to radio while travelling.

We used the simple insight that people buckle up on the plane when they're told to but feel uncomfortable while doing the same in their cars.

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