Our creative idea was to hire sleight of hand professionals to back-pocket commuters (i.e. discreetly drop something in commuters' pockets instead of picking it). The item dropped was a detailed pocket safety guide that gave comprehensive information on how pickpockets operate and tips to safe guard against them.We believed this to be a highly effective solution as it demonstrated in real time the ease with which someone could get into people's pockets without them having a clue.The impact was intended to shake commuters out of it-couldn't-happen-to-me attitude and take action.