The former UK Prime Minister, Boris Johnson, was in the News again, being interrogated for his lies over adhering to Lockdown rules laid out by his own government. With headlines that he was even claiming they weren’t even ‘proper whoppers’. We needed to step in.

The whole of the UK thought Boris told whoppers. So whilst they were thinking it, we said it.

We thought it was only right to stoke the fire by preparing a tactically placed ad to sit next to yet another front page of Boris and his whoppers…

Surprise, surprise... They made the front page again. Just this time, we were there too. With our Whopper (R). Stoking it up with our (and the UK’s) opinion - ‘there's no smoke without fire.’ Words from the article like ‘grilled’, only added fuel to our fire. Thanks, Journalists. Were we giving our cheeky view on all these whoppers? Yes. Were we reminding readers where to get a Whopper(R) at the same time? Also, yes. Amongst all these lies, this is true: There’s only one Home of the (Proper) Whopper.

Without any social spend, this little print ad got a whopping…

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