Citylite was at the time a quite new outdoor media option, only in the 5 biggest cities. The rolling storyboard made it possible to show three different boards in the same site. It was also possible to build a lookalike frame featuring the real PSP around each site. Together with the client, the creative agency and the media we succeeded to create a functional solution of the idea which was never seen before.

PSP was launched in all Nordic countries with the same campaign structure. The Citylite solution ran only in Finland. The post campaign analysis showed by far the best aided recall, outdoor 37% (other Nordic countries 8-17%). The campaign also had a good impact on the buying intentions.