Cannes Lions

PSP PORTABLE GAMES CONSOLE

TBWA\LONDON / SONY / 2006

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

"Icon" follows a red shape-shifting creature made from the four main features on the PSP (games, music, photos and film) running through a city causing havok to represent the fun portability of the PSP.

Similar Campaigns

12 items

No Battery. No Fun.

NBS, Sao paulo

No Battery. No Fun.

2018, PANASONIC

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