There are no relevant issues in Italy about Branded Entertainment and creativity in general. Every channel supports freedom of speech and expression.

Restrictions: we are always bound to indicate fuel consumption and emissions as well as sensitize the audience not to imitate similar driving behaviours on the road.

The video, posted on Audi social channels, was spontaneously shared by users, who viralized its diffusion.

Over 2 million views, 15,000 spontaneous shares, +500% engagement rate and 80 million media impressions.