Cannes Lions

QUIZNOS SAMMIES

CLIFF FREEMAN AND PARTNERS, New York / QUIZNOS / 2008

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To dramatise Quiznos' crave-able new Sammie sandwich, we created The Evil Hand - the unfortunate wretch of a hand who never gets to hold the Sammie, a hand filled with jealousy and rage and capable of diabolically evil destructive and embarrassing acts. The hand is on a mission to punish until, at last, it is placated with a Sammie of its own. Two Sammies. Peace, and contentment at last.

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